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The Business of Yoga

Best Practices in the Yoga Industry

1440 Multiversity 800 Bethany Drive Scotts Valley,CA 95066

Are you interested in learning more about the explosive growth of the yoga industry and how to create a successful business within it? Whether you are opening a physical studio, becoming an instructor, or creating a new revenue stream for your existing business, you will benefit from this intensive workshop for current and future yoga entrepreneurs.

Join consultant and BrandBot cofounder Nicole Chetaud and certified life coach Hillary Skibell for an in-depth overview of business best practices in the yoga industry taught through presentations, group discussion, physical movement, one-on-one sharing, and journaling. You will also engage in a 60-minute yoga class each day, complemented by life coaching and leadership exercises.

In this five-day program, you will explore:

  • Guided Vinyasa Flow Yoga classes (levels 1 and 2)
  • Specific business best practices in the yoga industry, both for instructors and for people interested in other aspects of the business such as studio ownership
  • Marketing, sales, retention, staffing, and software, using worksheets during the workshop which you can take home
  • Industry trends, myths, and truths
  • Life coaching lessons and intuition exercises around goals, intentions, and creativity
  • Self-care tips through intuitive guidance practice.

Nicole Chetaud | Hilary Skibell

February 25 - March 2, 2018
Sunday-Friday , 5 nights

$425 Tuition

Plus 5 nights all-inclusive accommodations priced separately below.

Register

Program Description

Are you interested in learning more about the explosive growth of the yoga industry and how to create a successful business within it? Whether you are opening a physical studio, becoming an instructor, or creating a new revenue stream for your existing business, you will benefit from this intensive workshop for current and future yoga entrepreneurs.

Join consultant and BrandBot cofounder Nicole Chetaud and certified life coach Hillary Skibell for an in-depth overview of business best practices in the yoga industry taught through presentations, group discussion, physical movement, one-on-one sharing, and journaling. You will also engage in a 60-minute yoga class each day, complemented by life coaching and leadership exercises.

In this five-day program, you will explore:

  • Guided Vinyasa Flow Yoga classes (levels 1 and 2)
  • Specific business best practices in the yoga industry, both for instructors and for people interested in other aspects of the business such as studio ownership
  • Marketing, sales, retention, staffing, and software, using worksheets during the workshop which you can take home
  • Industry trends, myths, and truths
  • Life coaching lessons and intuition exercises around goals, intentions, and creativity
  • Self-care tips through intuitive guidance practice.

Faculty Bio

Nicole Chetaud

Nicole Chetaud is a certified MINDBODY consultant, global presenter, and cofounder of BrandBot, a marketing company for the yoga and fitness industry. A certified Bikram and 200-hour YogaWorks teacher, she has 10 years of instruction experience and 15 years in client service, sales, marketing, and management.

Nicole consults at the individual and corporate level, and her work results in business transformation, increased attendance, and revenue growth. With 500 current active clients around the world, Nicole has worked with over 5000 MINDBODY clients (75% of whom are yoga studio owners) for over seven years, coaching them on business best practices and taking their studio business to new levels of success and increased revenue and attendance.

Specializing in yoga and barre fitness with her wildly successful Foundation and Immersion webinar programs, Nicole works with boutique fitness studios as well as multi-location, international brands such as the Bar Method, the Dailey Method, Moksha Yoga, and Core Power Yoga.

A frequent speaker at private retreats and conferences, Nicole has presented at Yoga Journal and Wanderlust festivals, and she contracts with MINDBODY partners as an advisor on strategy, industry trends, and consumer knowledge. She holds a bachelor’s degree in sociology from UC Santa Cruz and resides in Larkspur, California with her young daughter.

Hilary Skibell

Hillary Skibell is a certified life coach and founder of Breathing Room. With over 14 years in the wellness industry, her integrative approach blends the practice of yoga, life coaching, and soulful living and design.

After graduating from Tufts University, Hillary spent several years in the communication arts, working in photography, film, advertising, and design in the Bay Area. Loving the creative process, yet drawn to a path that inspired greater healing and discovery, she immersed herself in the fields of yoga, psychology, somatics, and Eastern philosophy.

She received her life coaching certification in 2001 and began teaching yoga in 2003. Hillary believes yoga’s true force lies in its power to connect us to the greater pulse and flow of life. Breathing Room formed as a way to bring awareness to the reflective, interdependent relationship between our inner world and outer life.

Based in Mill Valley, California, Hillary teaches classes, workshops, teacher trainings, and retreats locally and abroad, offering students a physically challenging practice embraced with heart and spirit to harmonize the body and mind with our environments and experiences.

 

Why Attend

  • Access deeper levels of intuition, creativity, and intention setting for your practice, your business, and your life.

  • Enter a safe, supportive environment that facilitates self-discovery and accelerates personal growth and transformation to take your yoga practice and business to a new level of passion, purpose, and fulfillment.

  • Join two experienced life and business coaches to explore the seldom-discussed but crucial business aspects of the yoga industry, including innovative marketing campaigns, retention, staffing, and strategic sales.

  • Yoga is an alchemical journey—build more strength and freedom in your body to enable your soul to express itself into the world.

Things to Know

  • Program Schedule

    Download a sample schedule.

  • Prerequisites

    Be in good physical shape, whether you are a beginner or an advanced practitioner of yoga.

  • Experience Level

    Beginning level in yoga practice

  • Things to Bring

    Yoga mat, journal, and pen

  • What to Wear

    Comfortable clothes, yoga pants and top

Accommodations

Standard Double
Affordable comfort with a hall bathroom.
Weeknight rates from $160 per person per night based on double occupancy.*

Standard Single
Affordable solo comfort with a shared hall bathroom.**
Weeknight rates from $175.

Traditional Double
Tastefully designed rooms with a range of bed sizes.
Weeknight rates from $190 per person per night based on double occupancy.*

Suites
Spacious rooms with additional seating and special touches.
Weeknight rates from $330 per person per night based on double occupancy.*

Pods
Modern, Asian-style sleeping space for 8 with twin beds.
Available for booking in mid-February 2018.
Weeknight rates from $140 per person per night.*

Commuter Pass
Register for a program without spending the night. Includes all meals + use of campus amenities. Limited availability.
Weeknight rates from $95 per program night.***

Accommodation rates include more than just the bed you sleep in. Per-person per-night rates include:

  • nourishing farm-to-table meals
  • daily meditation and yoga classes
  • non-ticketed evening events
  • use of all facilities, including the fitness center, steam rooms, and whirlpool.

Guests also enjoy access woodland trails, and enjoy cafés, shops, and evening programs.

*Plus tax. Includes meals, activities, and services. There is an additional charge to book a room privately.
**Plus tax. Includes meals, activities, and services. Limited availability.
***Plus tax. A program night starts upon check-in and goes through lunchtime of the following day (roughly 24 hrs).

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