Plant-based nutrition expert and lifestyle coach
Jason Wrobel (aka J-Wro) is a world-renowned leader in vegan cuisine and plant-based nutrition. For nearly 15 years, his sublime fusion of food and humor has helped people live more vibrant, healthy lives. He is author of the best-selling cookbook lifestyle guide Eaternity: More than 150 Deliciously Easy Vegan Recipes for a Long, Healthy, Satisfied, Joyful Life.
A favorite among celebrities like Woody Harrelson, Robin Wright, Sigourney Weaver, John C. Reilly, Flea, and Steve Buscemi, Jason focuses on whole foods, natural ingredients, and big flavors. He turns up the heat on plant-based superfoods, proven to increase longevity, and serves them up as mouthwatering culinary masterpieces.
Jason graduated from the Living Light Culinary Institute and apprenticed with the industry’s finest talents in New York City and Los Angeles. Jason’s Cooking Channel show, How to Live to 100, was the first prime-time, plant-based cooking series in television history, and has taught millions of people worldwide how to prepare easy and nutritious vegan dishes at home.
His popular YouTube channel, The J-Wro Show, showcases healthy recipes, lifestyle transformation tips, and conscious comedy skits. He also offers lifestyle coaching and nutritional support through My Healthy Hustle online courses and digital training products.